Thursday, June 26, 2014

What Is The Perfect Length Of Your Opportunity Presentation?


Walk up to a prospect and say: 

"I can give you a long presentation or a short presentation. Which one would you prefer?" 

Call a prospect and say: 

"I can give you a long presentation or a short presentation. Which one would you prefer?" 

The answer is obvious. Short. 

Prospects are super busy with family, jobs, e-mail and cable television. They want to know these things right away: 

1. What kind of business are you in? 

2. How much money can I make? 

3. What do I have to do to earn that money? 

If you can answer those questions quickly, you will keep your prospect interested. That's what I call a "One-Minute Presentation." 

Is that the only way to do a short presentation? Of course not. You could learn to do "The Two-Minute Story" or even the "15-Second Presentation", but starting with the "One-Minute Presentation" is usually an easier first step. 

Try putting your "One-Minute Presentation" together now and have it ready for your next prospect. Your prospect will love it, and you'll be building your business with ease. 

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